Corporate Social responsibility Case Study

The Threat of Global Warming: A Business Opportunity

OR

Abstract:
The rising concerns about global warming spurred the need for sustainable development, and prompted measures such as the UN Convention on Climate Change and the Kyoto Protocol, which required the industrial countries to curb carbon emissions and pollution of the environment. While there has been a growing debate among the various segments – governments, scientists, businesses, and civil society – over the effects of global warming and the Kyoto Protocol, and the corporate responsibility to protect environment, a consensus has been building up among the business corporations, for environmental protection. The threat of global warming seemed to reinforce the triple bottom line – economic, social, and environmental sustainability - for the business corporations, and provide them with an opportunity to gain competitive advantage.

Pedagogical Objectives:

• To discuss the environment-friendly measures taken up by business corporations in the wake of the threat of global warming
• To discuss how a threat could provide a business opportunity.

Keywords : Corporate Social Responsibility Case Study Global warming, Corporate social responsibility, United Nations Convention on Climate Change, Environmental consciousness, Kyoto Protocol, Green House Gas (GHG) emissions, Environmental sustainability, Environmental activism, Clean development mechanism, Emissions trade, Badische Anilin & Soda-Fabrik AG (BASF), Waste recycling, Toyota Motor Corporation, British Petroleum (BP), Aluminium Company of America (Alcoa)